October 6, 2021
CITRUS HEIGHTS—Local water providers have launched a new campaign asking residents to reduce lawn watering while continuing to water trees.
The advertising, which appears on billboards throughout the Sacramento region, on the radio and online, is focused on educating the public that lawns can handle less water but that drought‐stressed trees can be lost forever.
“We know that reducing lawn watering is the fastest way to cutting overall water use during a drought and to achieving the 15 percent reduction requested by Gov. Newsom,” said Amy Talbot, Water Efficiency Program Manager for the Regional Water Authority (RWA), which represents 20 water providers serving 2 million people in the Sacramento region. “But, reductions shouldn’t come at the expense of trees—that’s a major lesson we learned during the last drought.”